I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
When Godin speaks, you have to listen to him. His ideas and publications, among which Purple Cow stands out, always contribute and trigger others. It seems to me that investing 17 minutes in his presentation at Ted is a good idea. Go [...]
Download the doc included here, get many signatures and send it to the fax 213-3808 of Alejandro Trejos, father of one of the most recent victims of drunk driving in Costa Rica. This is what the text to sign says: We, the [...]
THE FOLLOWING IS THE MESSAGE WRITTEN BY JAIME QUINTANA, FROM DHL. Today Saturday morning, Rodrigo Quiros called me to tell me that our co-worker at DHL, Jorge Centeno, courier, and brother of Pate Centeno of Saprissa, died last night victim of a [...]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
I am thrilled to share with you this video of Sirena Huang, the violin child prodigy who at the age of 11 fascinates the whole world with her talent and virtuosity. She began her violin lessons at the age of 4, and [...]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
