I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Today’s winners in the Volcán organized by ASCAP will receive their statuettes as a result of the voting of 27 jurors from all over Ibero-America. It is the largest participation in the history of a Volcano, and for this reason, it is [...]
Two lion hunters, with golds and silvers in their collection of international awards, gave us two close, intimate and inspiring talks, focused on their ideas to win and their proposals to the country to move forward. First up was Rodolfo Borrell, General [...]
ASCAP, the Costa Rican association of advertising agencies, will present today a new Pellizco and tomorrow another night of Volcanoes. The first in Uveritas and the second in the Main Hall of the Herradura Hotel, to ratify the commitment of the association [...]
Next Thursday night, this and many other questions will be cleared to be part of our history. There were 31 jurors invited to evaluate all the material entered and of which 27 in total responded in full. The process towards next Thursday [...]
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like [...]
A few days ago we gathered to learn from DDB and its Playbook, a fascinating combination of planning tools to advance in becoming the most influential agency in the region. Here in the photo you will find a good part of the [...]
Without Martin Luther King and his inspirational dream, and visionary dream, Barack Obama might not be the first black president of the world’s most the first black president of the most powerful country in the world. Without dreams and dreams and illusions, [...]
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in [...]
Costa Rica’s ruling National Liberation Party presidential candidate Laura Chinchilla gives her victory speech after winning the general election in San José Costa Rica has always been a progressive beacon on Central America’s benighted street: the reliable democracy that makes a point [...]
At the end of 4 years as president of the association, I leave satisfied, grateful and excited, because together with all the associates and especially with my colleagues on the Board of Directors, we reinvented Ascap. Until very recently, the Costa Rican [...]
Shop Bridges the Gap Between the Hispanic and General Market, Extends Way Beyond Niche Category By Laurel Wentz Published: January 25, 2010 NEW YORK (AdAge.com) — Being Latino is increasingly about moving easily between different worlds, and Alma DDB is a perfect [...]
