All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not [...]
We are one week away from the next VOLCÁN, in an edition of the most relevant Costa Rican advertising contest, which by decision of ASCAP, the Costa Rican association of advertising agencies, concentrates exclusively on this small Central American country. This year, [...]
Yesterday I had a day completely devoted to the margin, since I got out of the things to do and focused on opening spaces for the time we all occupy, because we must be clear: relationships happen in the margins. If our [...]
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses [...]
Almost by accident I came across this company on the net a few days ago: Saddleback Leather Co. Without having the slightest idea of its existence, it caught my attention because of its leather products, full of personality, strength and tradition. Then [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
