I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like [...]
From Viña Escazú comes a musical group dedicated to connect people with God. Next Saturday they present their new CD called Dulcemente Quebrantado, with the participation of David Bustamante and his companions. An extraordinary effort with the support of Hans Wust and [...]
Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not [...]
We are one week away from the next VOLCÁN, in an edition of the most relevant Costa Rican advertising contest, which by decision of ASCAP, the Costa Rican association of advertising agencies, concentrates exclusively on this small Central American country. This year, [...]
