All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
To score a goal, you have to kick it into the frame. To achieve something, you must first try. To win, you have to participate first. To hunt a lion, you have to aim, believe it is possible and pull the trigger. [...]
Click here: YOUNG CREATIVES FILM COMPETITION and discover the 19 duos that will compete in Cannes with Carlos Jiménez and Paula Guevara next week. The body temperature rises and the excitement begins to transform.
De los Zanders vino la regla #6, como también la idea de darle a todo el mundo una A. Es inpirador, mueve el espíritu y te convence de la idea de levantarte en las mañanas propuestos y propuestas a tomar la posibilidad [...]
Here you will find a lousy, boring and absurd video made… in Tribe! under Zander’s rule number 6: don’t take yourself too seriously! And what are the other 5 rules? …Peel. There aren’t any. It doesn’t matter. Just don’t take yourself too [...]
By MARCELO FURRER and JOAQUIN BRENES DE TRIBU. One of the high points of our visit to the Ojo de Iberoamérica was the lecture by Erik Vervroegen, DGC of the most awarded agency in Europe in the last two years: TBWA Paris. [...]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
