All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today an obituary was published for La Argolla, and as is their custom, they surprise us again with their initiatives, reactions and outbursts. Undoubtedly of rebellious, irreverent and courageous origin, this company was born and since its inception has provoked controversy, has [...]
We run for the pleasure of running. We find deep joy in the finish line, and an irresistible challenge in the route, the training, the late nights and early mornings, the food, the hours of sleep, the ice on the injuries… Here [...]
An immortal legend of phenomenal dimension, Ali is the greatest boxer in history: I will never forget those years in which the whole world was connected to the television to watch his fights. Ali made the impossible possible and today I remember [...]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
