All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
El Volcán 2006 has a marked stamp, and it is precisely that of Mauricio Garnier. As president of the festival this year, Mauricio imprinted his style and personality, his commitment and passion, his people skills and gentlemanliness. Mau, congratulations and thank you [...]
Dance4Life wins best HIV/AIDS TV commercial in last 25 years! 30-11-2006 The Dance4Life TV Commercial has won the award of best HIV/AIDS awareness TV commercial by the European Commission! Beating stiff competition in the finals from clips from Belgium, Ireland, Germany and [...]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do [...]
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What [...]
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as [...]
