All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This week I will be in Miami for the LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT to be held at the Fontainebleau in Miami Beach. Invited by Portada, as an initiative of Summa magazine, the meeting is previewed on its website: Portada’s Latin [...]
The Bible was written thousands of years ago. I live in the 21st century and to connect with its message I need translators, basically because it is a compendium of 66 ancient books written by 44 people in a space of 1,600 [...]
A few days ago I felt scared to the point of nausea, although at first I thought it was just a stomach reaction. I could feel in my churning guts the power of emotion that paralyzes to the bone. In fear I [...]
We have made a commitment: to serve as a positive influence and humbly propose to grow together. If you are part of Tribu DDB, you already know the approach we have chosen. If you are a friend, client, media or supplier, our [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
“The only thing in our power that no one else has is yourself,” Neil Gaiman insisted at the 2012 graduation at the University of the Arts in Philadelphia. “Your voice, your mind, your story, your vision,” he went on to say after [...]
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses [...]
Almost by accident I came across this company on the net a few days ago: Saddleback Leather Co. Without having the slightest idea of its existence, it caught my attention because of its leather products, full of personality, strength and tradition. Then [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
