I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do [...]
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What [...]
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as [...]
With only a few days to go until the last day of September, and therefore, with only 11 days left to publish the pieces for Pregoneros and Volcán, rumors have reached us that we will have a heavy participation of Central American [...]
With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers. It’s a long journey and like all, with obstacles and challenges at every step. One day we win [...]
Today begins at ArteCine Lindora the OPENHOUSE, an option for the ill-mannered like me, as it takes messages from conversational speakers from the United States, and projects them on the movie screen in an activity that does not exceed 60 minutes. Thus, [...]
From Mosaic in Pasadena, Erwin McManus, the lead pastor of one of the most creative churches in the United States, www.mosaic.org, will visit us next week. In his proposal, art, film, dance, music of course, creativity and innovation play a key role [...]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
