I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
One of the most viral videos of the last few days is the iBand of North Point Community Church. Here you can enjoy it in all its originality and relevance, as I think it should be a place that aspires to make [...]
Today journalist Vanessa Loaiza shined in La Nación with an article that occupied space even on the front page of the newspaper. The headline reads“Mayor of San José offered tramway without technical support“. And then adds in the first line: “In the [...]
I have had my blog in total abandonment for days, not by my will but by the simple fact that I don’t have the time. Is it possible? For this, I plead guilty and so I propose you to take a few [...]
If Don Oscar and his government got a stadium from the Chinese, now it could be the turn of Doña Laura and her government to get one from Qatar. How does that sound? To tell the truth, I would prefer a million [...]
We have already started to upload the presentations of Ignite Costa Rica #1 on its website, and with them a series of lessons learned to improve in the second one. If you were not at the Jazz Café Escazu, we invite you [...]
A few months ago I climbed a beautiful peak in Arizona, on the well-known CamelBack Mountain with Sergio Valente, leader of DM9/DDB Brazil, one of the most creative and winning agencies in the world. It was a fun climb of a couple [...]
I am thrilled to share with you this video of Sirena Huang, the violin child prodigy who at the age of 11 fascinates the whole world with her talent and virtuosity. She began her violin lessons at the age of 4, and [...]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
