. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In 3 weeks from today I will run a marathon again, although this one has two particular characteristics: it will be the last one and the setting is New York, in the company of about 40,000 others who, like me, have been [...]
While the award ceremony had not yet begun, everything was going great for Tribu. It started and then it all went downhill, with a mention we won while Publimark was on the screen, and so on until the end, all wrong! 😉 [...]
At the time when we won our first Pregonero Bronce, around 1991, some 20 years ago, as an agency we took home an invaluable statuette.When we won our first Pregonero de Bronce, around 1991, some 20 years ago, as an agency we [...]
El Pregonero de Bronce is the creative contest with the longest trajectory in Costa Rica. It is the classic of national creativity with 29 editions full of excitement and competition, as well as a thousand stories, anecdotes, triumphs and defeats. In the [...]
For decades I have lived in an environment of creativity, innovation and idea generation. Chilling daily challenge, if I can put it in three words. However, nothing is more exciting than finding a new idea, a new way of looking at the [...]
El Tome Chichí from El Verdugo has today in this second commercial one more piece for the Tribu DDB collection. More than commercials, we are focused on creating social phenomena. The Paganini series is the first great fruit of a change of [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
