. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico. [...]
A few days ago I felt scared to the point of nausea, although at first I thought it was just a stomach reaction. I could feel in my churning guts the power of emotion that paralyzes to the bone. In fear I [...]
We have made a commitment: to serve as a positive influence and humbly propose to grow together. If you are part of Tribu DDB, you already know the approach we have chosen. If you are a friend, client, media or supplier, our [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
“The only thing in our power that no one else has is yourself,” Neil Gaiman insisted at the 2012 graduation at the University of the Arts in Philadelphia. “Your voice, your mind, your story, your vision,” he went on to say after [...]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
