All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
. With a black eye appears a lion in this week’s El Financiero in Costa Rica, with the article that covered creative topics with Pablo Del Campo during his week at Tribu. See interview here From February 3-9, we had an intense [...]
“What is truer than truth? The story”, says in English, Isabel Allende, the Chilean novelist of passion and short stories who has captivated us for years with her stories full of love, mystery, intimacy and sensuality. From a TED presentation, this sensational [...]
Bob Isherwood, Saatchi Saatchi’s global creative director, has insisted over the years on the importance of focusing on developing ideas that are bigger than ads. In addition, from his humanistic perspective, he has also been a major contributor to Saatchi’s proposal for [...]
By Rogelio H. Umaña. Guest blogger. Leaving aside the political discussion and the possibility of whether or not this young senator from Chicago will become the next president of the United States, there are several lessons we can learn from “Obamania” as [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is [...]
We are living the biggest Cannes Lions in history, with more than 32,000 entries participating, more than 10,000 delegates attending and more clients present than ever before. Yesterday I was talking to Phil Thomas, CEO of Cannes Lions, and he told me: [...]
McCann-Erickson and JWT agencies dawn on Direct’s shortlist today, Sunday! With 105 entries in various categories, we are looking forward to more Lions to enrich the biodiversity of our country. We are also very happy to see Guatemala also present in the [...]
Today is a day like no other, because today has not existed and will not be like tomorrow. For this reason I invite you to watch this message that will influence your day to be a wonderful, unique and full of the [...]
Our agency in Panama is participating in Cannes with an extraordinarily well-produced case for our client Peugeot, using Pinterest as its main platform. In fact, it will be a pioneer case with good metal possibilities. Here is the case: In the spirit [...]
When we decided to share our future, we did so because we were in sync. Everything is easier when you share beliefs, dreams and illusions, when you share passions and values. For this reason, with the leadership of Jorge Solórzano, Víctor Pardo, [...]
