All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is [...]
We are living the biggest Cannes Lions in history, with more than 32,000 entries participating, more than 10,000 delegates attending and more clients present than ever before. Yesterday I was talking to Phil Thomas, CEO of Cannes Lions, and he told me: [...]
McCann-Erickson and JWT agencies dawn on Direct’s shortlist today, Sunday! With 105 entries in various categories, we are looking forward to more Lions to enrich the biodiversity of our country. We are also very happy to see Guatemala also present in the [...]
Today is a day like no other, because today has not existed and will not be like tomorrow. For this reason I invite you to watch this message that will influence your day to be a wonderful, unique and full of the [...]
Our agency in Panama is participating in Cannes with an extraordinarily well-produced case for our client Peugeot, using Pinterest as its main platform. In fact, it will be a pioneer case with good metal possibilities. Here is the case: In the spirit [...]
When we decided to share our future, we did so because we were in sync. Everything is easier when you share beliefs, dreams and illusions, when you share passions and values. For this reason, with the leadership of Jorge Solórzano, Víctor Pardo, [...]
