2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC [...]
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so [...]
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, [...]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
. Although the Agency of the Year to be announced next Saturday at the Volcano will be for merit in 2009, it will actually be for getting the juice throughout 2010, January and February 2011. That is, although the work done is [...]
Next Saturday we will have a new Volcano, the eighth to be precise, where 21 companies will be competing with around 500 entries. There will be the agencies that will go for a Volcano or two, as well as those that will [...]
Next week I will have the opportunity to start a new cycle of conferences in universities, to present the story of an evolution. After many years of presenting Lovemarks, in the context of our relationship with Saatchi Saatchi, today we will present [...]
A few days ago we gathered to learn from DDB and its Playbook, a fascinating combination of planning tools to advance in becoming the most influential agency in the region. Here in the photo you will find a good part of the [...]
Without Martin Luther King and his inspirational dream, and visionary dream, Barack Obama might not be the first black president of the world’s most the first black president of the most powerful country in the world. Without dreams and dreams and illusions, [...]
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in [...]
