All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Ever since I started in advertising I have heard of Tony Fergo. Today I have the immense honor and the joy of being his friend. Also his fan, his admirer and his tico follower in all his creativity and energy. Among the [...]
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years [...]
Talento, tecnología y tolerancia han sido valores protegidos por esta ciudad, que hace años me enseñó esta idea para tener éxito creativo. Austin es tan diferente que ni parece Texas, no por los edificios, la geografía o las franquicias que ahí están, [...]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. [...]
A few days ago I heard an opinion that left me cold: Intel’s exit was completely inevitable. Really? And why Israel, being outside the Asian production zone and despite being a country with high costs in general, is the chosen destination for [...]
At the end of this Holy Week, we arrive once again to Easter Sunday. We go through Lent, Palm Sunday, Maundy Thursday and Good Friday, the stories, recreations, processions, celebrations, masses, traditions, cults and everything that happens with more intensity during Holy [...]
A few years ago when we were preparing the Osa Campaign, the one that brought thousands of tattoos to our skin, what I said in that environment could have been adverse and aggressive to the idea. I was simply wrong, as the [...]
