All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Ever since I started in advertising I have heard of Tony Fergo. Today I have the immense honor and the joy of being his friend. Also his fan, his admirer and his tico follower in all his creativity and energy. Among the [...]
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years [...]
Talento, tecnología y tolerancia han sido valores protegidos por esta ciudad, que hace años me enseñó esta idea para tener éxito creativo. Austin es tan diferente que ni parece Texas, no por los edificios, la geografía o las franquicias que ahí están, [...]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
We must migrate from “the cheapest” to“the best we can afford“. It’s as simple as that, although achieving it can be complex. I believe it is better one good one than five cheap ones, one quality one than twenty mediocre ones, one [...]
The numbers in Africa are horrifying, but even more so is their impact on human lives, their death and the miserable “quality of life” they suffer every day. While in Costa Rica we are approaching a life expectancy of around 80 years [...]
Today we are in black at Tribu, ready for an extraordinarily exciting day. Diego Vargas, a wonderfully talented digital creative presents his exhibition in our space, where imagination shows that it has no limits and in which we see a suggestive fusion [...]
